This year’s event will be September 8-10 at the Winthrop Rockefeller Institute at Petit Jean. We have expanded the training again to include sessions on Friday.
This training is designed for women who are thinking about or are planning to run for office, and those who want to volunteer on or work on campaigns.
Women Lead Arkansas is a national network partner of the Center for American Women in Politics at the Eagleton Institute of Politics at Rutgers University.
|1:00-3:00 p.m.||Getting Political
Stephanie Harris, Founder, Women Lead ArkansasRunning for office isn’t the only way to get involved in your community. We’ll discuss different ways to engage for change. We will also learn to conduct a “Power Analysis.” What is your goal? How will you reach it? This exercise will help get you started to determine who the stakeholders are, who has the power and influence, how to impact those people, and how to build power for those who don’t have it.
|3:00-4:30 p.m.||Mock TV Interviews and Break
Shannon Reed, Creative Services Producer, KARK/Fox16
We’ll conduct brief on-camera interviews with each participant to review Saturday. Get ready for your closeup!
|4:30-6:00 p.m.||Free time before dinner|
|6:00-8:00 p.m.||Dinner and Keynote
Dr. Jay Barth, ME and Ima Graves Distinguished Professor of Politics, Hendrix College
During the Obama era, those engaged in electoral politics came to see the effective use of political data as the key to electoral success. Donald Trump, who did not run a traditional campaign, but was nonetheless successful upended that conventional wisdom. What is the relevance for the Trump victory for how politics will successfully be carried out at the state and local level in the immediate future? Will using data about voters to reach them through a ground campaign return to being the way to move voters or will the type of politics practiced by the President trickle down to local politics in the United States? Dr. Barth will grapple with where politics is headed at the grassroots in the United States.
|8:00 p.m.-?||Drinks, Mingle, IMPROV!
We’ll continue to get to know each other after dinner with some improv mixed in, led by Matt DeCample, founding member of ImprovLittleRock.
Matt DeCample, President of Aarch Communications, Little Rock
Matt worked in television news for seven years before becoming former Governor Mike Beebe’s spokesperson, a role he fulfilled for twelve years. He also teaches corporate clients improvisation skills to improve presentations, interactive skills, and crisis response.
The communications session will include the following subjects:
· Overview of media relations
· Current media landscape
· Knowing your positions/message
· Stating them clearly
· Common missteps with reporters
· Practice interviews
· Video critiques
|1:00-2:00 p.m.||Field Organizing
It takes a team to build a successful campaign. Michael will tell us how to do it right.
There’s no way around it. You are going to have to ask for money. We’ll talk about how to figure out who to ask, how to ask, and what to ask.
|4:30-6:00 p.m.||Mock TV Interviews and Break
Yes! Again! We will apply what we’ve learned about how to work with the press.
|6:00-8:00 p.m.||Dinner and Keynote
Gwendolynn Combs, Candidate for the 2nd Congressional District; Founder of Be the Change Alliance; Lead Organizer for the Women’s March in Little Rock
Gwendolynn will talk about how a “normal” woman with no background in politics put on a 7,000-person march at the capitol and started an active and vocal organization to “empower a community of members who will take action into their own hands and organize others.”
Gwendolynn is definitely partisan, but no matter your political beliefs, this talk will encourage you to take your own action, even if you don’t think you’re qualified. Especially if you don’t think you’re qualified.
|8:00 p.m.-?||Mix and Mingle (or get some rest!)|
Amy Webb, Chief Communications and Community Engagement Officer, Arkansas Dept. of Human Services
Amy was a reporter in Texas before coming to Arkansas to write for the Democrat-Gazette. For the last six years, she has been managing communications for DHS, the state’s largest agency.
|10:15-11:00 a.m.||Review interviews|
Irene Shin, Crowdpac
Irene works for Crowdpac, a nonpartisan fundraising site. She’ll talk about and demonstrate how it works, features, and costs. We will also provide a list of other companies that offer similar services.
|1:00-2:00 p.m.||Resources and Wrap-up
We’ll provide a list of resources (ethics, deadlines, consultants, etc.), answer questions, fill in gaps, and get feedback on the training.